JCSE, vol. 4, no. 1, pp.53-79, 2010

DOI:

A Framework for Investigating Mobile Web Success in the Context of E-commerce: an Analytic Network Process (ANP) Approach

Mona Salehi Abbas Keramati H. Didehkhanif
Lulea University of Technology/IUC, Sweden|University of Tehran, Iran|Azad University, Science and Research Branch, Iran

Abstract: This study proposes a framework to investigate the factors of mobile web success in the contextof e-commerce, and the relative importance of these success factors in selecting the mostpreferred mobile web. First, the Updated Delone and Mclean IS success model (2003) is chosento extract significant mobile web success factors in the context of e-commerce. Second, it isextended through applying an Analytic Network Process (ANP) approach for investigating therelative importance of each factor and ranking alternative mobile webs in the context of e-commerce. The choice of success measure is a function of the context, which is the objective ofthis study. Thus, the present study is aimed at evaluating the success of an e-commerce mobileweb by customizing measures of the Updated Delone and McLean IS Success model accordingto the context.

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